Deconstruct This Commercial

Tuesday, August 01 2006 @ 08:16 PM PDT

As I am all about deconstructing media, I can be quite cynical and negative regarding all forms of advertising. However, If you have ever listened to O'Reilly on Advertising on CBC, you can gain an appreciation of commercials that are good at what they intend to do- that is catch your attention.

One of my friends who is an avid media deconstructor sent me this heinz tv commercial. He suggests this one pulls all the punches- sex, humour and a surprise ‘a-ha’ ending. What do you think?

Click to see video

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