We all know about the advertisement awards for most novel and impactful commercials. However, I am unaware of any award recognition for Bad-ad of the year. That would be strange considering there are a zillion to choose from. Perhaps we are the first to do so.

This ad struck me deep. Many ads strike me, for better or worse- as that is perhaps the main function of advertisements: catch your attention. You see ads, like art and music, ride the lines of acceptance. Ironically, even ads that cross the line and become sanctioned, increase their bottom line.

Yet, we know when an ad or art has crossed the line.

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As I am all about deconstructing media, I can be quite cynical and negative regarding all forms of advertising. However, If you have ever listened to O'Reilly on Advertising on CBC, you can gain an appreciation of commercials that are good at what they intend to do- that is catch your attention.

One of my friends who is an avid media deconstructor sent me this heinz tv commercial. He suggests this one pulls all the punches- sex, humour and a surprise ‘a-ha’ ending. What do you think?

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